Fender® Electric Guitars
NEW – The new upgraded Fender® American Standard Stratocaster® is the same great best-selling, go-to guitar it has always been, and now it’s upgraded with aged plastic parts and full-sounding Fender® Custom Shop Fat ’50s pickups. The latest iteration of our time-honored classic, it is the very essence of Strat tone and remains a beauty to see, hear and feel.
NEW – The American Vintage series introduces an all-new lineup of original-era model year guitars that bring Fender history and heritage to authentic and exciting new life. With key features and pivotal design elements spanning the mid-1950s to the mid-1960s, new American Vintage series instruments delve deep into Fender’s roots—expertly preserving an innovative U.S. guitar-making legacy and vividly demonstrating like never before that Fender not only knows where it’s going, but also remembers where it came from.
NEW – Fender® American Deluxe Stratocaster® Electric Guitar. Tone, tradition and innovation. Fender’s new American Deluxe Stratocaster® has all the modern features today’s guitarists require. The compound radius fretboard allows effortless string bending anywhere along the neck, and new N3 Noiseless™ pickups provide improved Stratocaster tones for sparkling bell-like chime with no hum. Reconfigured S-1™ [...]
NEW – Fender® Pawn Shop™ ’72 – These Guitars Rock! The new Pawn Shop Series guitars draw inspiration from the eccentric and sometimes wildly innovative Fender creations of the mid-’60s and mid-’70s era that sometimes found their way to the outside world and into the more esoteric pages of Fender history.
New – Fender® Road Worn™ 50′s Telecaster® with customized black pickguard. The first Fender workhorse; the original road warrior guitar. Fender’s long road begins with the Telecaster®, a guitar that amazingly looked even cooler and handled even better the more players heaped wear-and-tear on it – great when brand-new but positively phenomenal with a few thousand miles on it.
Fender® American Vintage ’62 Custom Telecaster®. Introduced because maple tended to show wear, rosewood became a popular fingerboard option that also added warmth to the classic Telecaster® tone. The American Vintage ’62 Custom Telecaster has a double-bound alder body and multi-ply pickguard that distinguish it from its Butterscotch predecessor. In the spirit of the original, it has a C-shaped maple neck, 7.25”-radius rosewood fingerboard, dual ’62 Custom Telecaster single-coil pickups, vintage Telecaster bridge with threaded steel saddles, and original Tele® circuit with three-position switch.
Fender® American Standard Stratocaster® electric guitar. Icon. Not a word to be used lightly, but the Stratocaster® is just that. The new American Standard Stratocaster guitars are beauties to behold in sound, look and feel. Features include hand-rolled fingerboard edges, alnico V pickups, staggered tuners, improved bridge with bent steel saddles and copper-infused high-mass block for increased resonance and sustain, tinted neck, high-gloss maple or rosewood fretboard, satin neck back for smooth playability, thin-finish undercoat that lets the body breathe and improves resonance, and Fender® exclusive SKB® molded case.
NEW – Fender® American Standard Stratocaster® electric guitar. Icon. Not a word to be used lightly, but the Stratocaster® is just that. The new American Standard Stratocaster guitars are beauties to behold in sound, look and feel. Features include hand-rolled fingerboard edges, alnico V pickups, staggered tuners, improved bridge with bent steel saddles and copper-infused high-mass block for increased resonance and sustain, tinted neck, high-gloss maple or rosewood fretboard, satin neck back for smooth playability, thin-finish undercoat that lets the body breathe and improves resonance, and Fender® exclusive SKB® molded case.
NEW – Fender® American Standard Stratocaster® electric guitar. Icon. Not a word to be used lightly, but the Stratocaster® is just that. The new American Standard Stratocaster guitars are beauties to behold in sound, look and feel. Features include hand-rolled fingerboard edges, alnico V pickups, staggered tuners, improved bridge with bent steel saddles and copper-infused high-mass block for increased resonance and sustain, tinted neck, high-gloss maple or rosewood fretboard, satin neck back for smooth playability, thin-finish undercoat that lets the body breathe and improves resonance, and Fender® exclusive SKB® molded case
NEW – Fender® Road Worn™ ’60s Stratocaster® electric guitar. The Stratocaster® really came into its own in the 1960s, with players coaxing unbelievable sounds from it amid punishing stage shows and grueling tours. Beaten, bruised and even burned, they only got better as the years wore on – looking even cooler and feeling even more comfortable. Fender’s new rosewood-fretboard Road Worn™ ’60s Stratocaster delivers that aged look and feel – built to look, sound and feel like it has more than just a few miles on it. Designed with 1960s specs, including a nitrocellulose-lacquer finish and 6105 frets, and supercharged with Tex-Mex™ pickups.

