Ernie Ball was a pedal steel player who started selling guitars in the late 1950's. By the early 60's Ernie Ball started selling a custom light gauge set of guitar strings with an unwound 3rd string. He called his strings the Ernie Ball Slinkys and the rest is history. If legends like Keith Richards, Paul McCartney, Eric Clapton, Jimmy Page, Jeff Beck and Pete Townshend all use Ernie Ball strings well then you know they have to be good! Fab Gear stocks a full line of Ernie Ball stings and accessories.